5 Steps to Most Lovable Product by Amazon Director of PM
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What is "lovable product" and what does make a product one? Learn from this presentation.
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5 Steps to Most Lovable Product by Amazon Director of PM
- 1. www.productschool.com 5 Steps to Most Lovable Product by Amazon Director of PM
- 2. FREE INVITE Join 30,000+ Product Managers on
- 3. COURSES Product Management Learn the skills you need to land a product manager job
- 4. COURSES Coding for Managers Build a website and gain the technical knowledge to lead software engineers
- 5. COURSES Data Analytics for Managers Learn the skills to understand web analytics, SQL and machine learning concepts
- 6. COURSES Digital Marketing for Managers Learn how to acquire more users and convert them into clients
- 8. About Me Inner Mongolia, China Director of Product, Amazon Executive @IBM @Apigee (now @Google) @CA Judge for startup pitch, Defy Ventures Lead global teams, size ranging from 5 to 300 Volunteer for Palo Alto Lean In Circle Teach @ Menlo College & @ Stanford CSP
- 9. 3 Takeaways from Tonight What makes a product lovable? Does my product have to be perfect on day one? What mechanism can be used to ensure the entire organization is focusing on the MLP?
- 10. Why MVP is No Longer Enough
- 11. Is MVP = mediocracy? ● helpdesks before Zendesk ● tablets before the iPad ● electric cars before Tesla ● CRM tools before Salesforce
- 12. So how do I build a Most Lovable Product?
- 13. Step 1: Love the problem, not the solution
- 14. “Are you willing to pay for it?”
- 15. Is it love? ● At least one person tells you it’s never been done ● Customers visibly smile when you describe it to them ● Someone swears when he hears the idea (in delight or disgust) ● You dream of using it and all of the features you could add ● Only your CTO or top architects think it’s possible ● People start contacting you to learn about what you are building (old school word-of-mouth) ● The top industry analysts are not writing about it *Brian de Haaff, CEO of Aha!
- 16. Step 2: Love the users, not yourself
- 17. Discover the real users ● Users or buyers, or both? ● Shut up and listen ● Signs of “getting it”
- 18. Step 3: Love iterations, not repetitions
- 19. “An iterative process is a process for calculating a desired result by means of a repeated cycle of operations. An iterative process should be convergent, i.e., it should come closer to the desired result as the number of iterations increases.”
- 20. Step 4: Love the why, not the how
- 21. Simon Sinek: Start with why
- 22. The man behind Steve Jobs Chief Designer of Braun SF Museum of Modern Art “Good Design” principles: #2, Makes a product useful #10, less, but better
- 23. Step 5: Built with Love - yes, invest in your developers
- 24. “There are known knowns - things we know that we know. There are known unknowns - things that we know we don’t know. But there are also unknown unknowns - things we don’t know we don’t know.” - Donald Rumsfeld
- 25. Checking in: 3 Takeaways from tonight What makes a product lovable? Does my product have to be perfect on day one? What mechanism can be used to ensure the entire organization is focusing on the MLP?
- 26. Aim for your Most Lovable Product MVP is great for feedback, for risk mitigation MLP requires courage, belief, and it cannot be minimized
- 27. Want to know more?
- 28. www.productschool.com Part-time Product Management, Coding, Data and Digital Marketing courses in San Francisco, Silicon Valley, New York, Santa Monica, Los Angeles, Austin, Boston, Boulder, Chicago, Denver, Orange County, Seattle, Bellevue, Toronto, London and Online