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Mastering Ownership Mindset:
Unlocking Your Potential as a Product
Manager
by fmr VP Product Engineering at
Cruise
productschool.com
Accelerate your Product Management Career
Certifications
Product Manager
Certification™
Product Leader
Certification™
productschool.com/online
Team Training
Level Up Your Team’s
Product Management Skills
productschool.com
Resources
Free Product Management Resources
Events Courses Podcasts
Newsletters Communities eBooks and
Reports
productschool.com/resources
Mastering Ownership
Mindset: Unlocking Your
Potential as a Product
Manager
Bhavini Soneji
BhaviniSoneji.com Consulting as Fractional CTO/CPO
& Executive Coach
ex-Microsoft, CTO Heal, VP Headspace, Cruise
Why this topic?
Ownership Mindset gets the RESULTS!!!
My Journey
BhaviniSoneji.com Consulting as Fractional CTO/CPO & Executive Coach
ex-VP Product Eng Cruise, Headspace, CTO Heal & Ex-Microsoft
Mentor @ Techstars, FirstRound, Plato, SheTO
Love outdoors, and huge proponent of Mindfulness
Act like an “Owner” : 4 Strategic Pillars
● Product Led - Companies with a strategic Product Vision
● Work the problem - vs Fixating on Solution
● Look beyond your job role - Leading hard decisions across functions
● Walk your talk - Accountable for outcomes by Embracing Vulnerability
➢ Product Led
Work the Problem
Look Beyond your job role
Walk your talk
Product Led Companies have a strategic Product Vision
● Product Partners with Business: Moving Beyond
Serving
● Investing in Becoming a Smart Business: Beyond
Sustaining
● Integrating Product Vision into Company Strategy
ALIGNMENT TRIANGLE
Disney
“3 Strategy Pillars
● StoryTelling excellence - Focus on
high-quality branded content
● Embrace technology to the fullest,
seeing it as an opportunity, not a threat
● Become a truly global company with
focus on our audience”
By Robert Iger - Disney CEO
PepsiCo
“Performance with Purpose: Strategy
● tackling the obesity epidemic by
improving the nutritional status of
PepsiCo products
● making PepsiCo an environmentally
sustainable company”
By Indra Nooyi - ex-CEO PepsiCo
Owner learn how to influence
leadership and drive the transition
towards a product-led
organization, aligning all
stakeholders towards a shared
vision that meets business goals.
Product Led
➢ Work the Problem
Look Beyond your job role
Walk your talk
Work the problem vs fixating on solution
● Starting with WHY and seeking Customer truth
with 5 WHYs.
● Empowering eng: Collaborating with teams in
Problem Ideation & Customer Engagement
● Driving Outcomes: Beyond Solution
deliverables.
Headspace
Community FOMO
Fisher Pen
Space Pen
Owner starts with the WHY,
brings the team along at the
problem phase with a focus
on driving outcomes rather
than fixating on solutions.
Product Led
Work the Problem
➢ Look Beyond your job role
Walk your talk
● Embracing a One Team Mindset: Product as
the Glue.
● Collaborate beyond role boundaries vs finger
pointing.
● Driving hard decisions with unified backlog
and clear prioritization framework.
SPHERE OF INFLUENCE
Looking beyond your job role : Becoming Virtual leader
Solution Excellence
“Empowered Product teams create solutions that are
● Valuable (our customers will buy the product
and/or choose to use it)
● Viable (it will meet the needs of the business)
● Usable (so users can actually experience that
value)
● Feasible (so the company can effectively market,
sell, and support the solution)”
- by Marty Cagan, founder Silicon Valley Product Group
Decision Making
To empower, decisions are pushed down to team level.
One-way, Two-way door decision making:
● One-way door decisions are decisions that you
can't easily reverse. These decisions need to be
done carefully.
● Two-way door decisions can be reversed. You can
walk through the door, see if you like it, and if not
go back. These decisions can be made fast or
even automated.
Owner transcribes beyond the
functional boundaries with
effective communication &
frameworks to model ONE TEAM.
Product Led
Work the Problem
Look Beyond your job role
➢ Walk your talk
Be courageous to explore and say
Don't Know
Be vulnerable when hypothesis
don't pan out, embrace learnings
Be accountable, with grit to ideate
and meet goals
"Leadership is about
recognizing that there's a
greatness in everyone, and your
job is to create an environment
where that greatness can
emerge."
- Bill Campbell
Owners are Authentic with a great Attitude
THINK BIG
TRUST YOURSELF
MAKE IT HAPPEN
Part-time Product Management
Training Courses
and Team Training
productschool.com

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Mastering Ownership Mindset: Unlocking Your Potential as a Product Manager.pdf

  • 1. Mastering Ownership Mindset: Unlocking Your Potential as a Product Manager by fmr VP Product Engineering at Cruise productschool.com
  • 2. Accelerate your Product Management Career Certifications Product Manager Certification™ Product Leader Certification™ productschool.com/online
  • 3. Team Training Level Up Your Team’s Product Management Skills productschool.com
  • 4. Resources Free Product Management Resources Events Courses Podcasts Newsletters Communities eBooks and Reports productschool.com/resources
  • 5. Mastering Ownership Mindset: Unlocking Your Potential as a Product Manager Bhavini Soneji BhaviniSoneji.com Consulting as Fractional CTO/CPO & Executive Coach ex-Microsoft, CTO Heal, VP Headspace, Cruise
  • 6. Why this topic? Ownership Mindset gets the RESULTS!!!
  • 7. My Journey BhaviniSoneji.com Consulting as Fractional CTO/CPO & Executive Coach ex-VP Product Eng Cruise, Headspace, CTO Heal & Ex-Microsoft Mentor @ Techstars, FirstRound, Plato, SheTO Love outdoors, and huge proponent of Mindfulness
  • 8. Act like an “Owner” : 4 Strategic Pillars ● Product Led - Companies with a strategic Product Vision ● Work the problem - vs Fixating on Solution ● Look beyond your job role - Leading hard decisions across functions ● Walk your talk - Accountable for outcomes by Embracing Vulnerability
  • 9. ➢ Product Led Work the Problem Look Beyond your job role Walk your talk
  • 10. Product Led Companies have a strategic Product Vision ● Product Partners with Business: Moving Beyond Serving ● Investing in Becoming a Smart Business: Beyond Sustaining ● Integrating Product Vision into Company Strategy ALIGNMENT TRIANGLE
  • 11. Disney “3 Strategy Pillars ● StoryTelling excellence - Focus on high-quality branded content ● Embrace technology to the fullest, seeing it as an opportunity, not a threat ● Become a truly global company with focus on our audience” By Robert Iger - Disney CEO PepsiCo “Performance with Purpose: Strategy ● tackling the obesity epidemic by improving the nutritional status of PepsiCo products ● making PepsiCo an environmentally sustainable company” By Indra Nooyi - ex-CEO PepsiCo
  • 12. Owner learn how to influence leadership and drive the transition towards a product-led organization, aligning all stakeholders towards a shared vision that meets business goals.
  • 13. Product Led ➢ Work the Problem Look Beyond your job role Walk your talk
  • 14. Work the problem vs fixating on solution ● Starting with WHY and seeking Customer truth with 5 WHYs. ● Empowering eng: Collaborating with teams in Problem Ideation & Customer Engagement ● Driving Outcomes: Beyond Solution deliverables.
  • 16. Owner starts with the WHY, brings the team along at the problem phase with a focus on driving outcomes rather than fixating on solutions.
  • 17. Product Led Work the Problem ➢ Look Beyond your job role Walk your talk
  • 18. ● Embracing a One Team Mindset: Product as the Glue. ● Collaborate beyond role boundaries vs finger pointing. ● Driving hard decisions with unified backlog and clear prioritization framework. SPHERE OF INFLUENCE Looking beyond your job role : Becoming Virtual leader
  • 19. Solution Excellence “Empowered Product teams create solutions that are ● Valuable (our customers will buy the product and/or choose to use it) ● Viable (it will meet the needs of the business) ● Usable (so users can actually experience that value) ● Feasible (so the company can effectively market, sell, and support the solution)” - by Marty Cagan, founder Silicon Valley Product Group Decision Making To empower, decisions are pushed down to team level. One-way, Two-way door decision making: ● One-way door decisions are decisions that you can't easily reverse. These decisions need to be done carefully. ● Two-way door decisions can be reversed. You can walk through the door, see if you like it, and if not go back. These decisions can be made fast or even automated.
  • 20. Owner transcribes beyond the functional boundaries with effective communication & frameworks to model ONE TEAM.
  • 21. Product Led Work the Problem Look Beyond your job role ➢ Walk your talk
  • 22. Be courageous to explore and say Don't Know Be vulnerable when hypothesis don't pan out, embrace learnings Be accountable, with grit to ideate and meet goals "Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge." - Bill Campbell
  • 23. Owners are Authentic with a great Attitude THINK BIG TRUST YOURSELF MAKE IT HAPPEN
  • 24. Part-time Product Management Training Courses and Team Training productschool.com