Product Leadership - from FAANG to Traditional Media by The New York Times SVP of Product.pdf
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This talk will explore the differences and similarities in product management practices between technology companies and legacy companies. Drawing on experiences gained from working at a major tech firm and a legacy company, attendees will gain valuable insights into how product management approaches differ across industries. Additionally, the talk will provide guidance on how to navigate the transition between the two, as more non-tech companies embrace product management. This is a must-attend session for product managers seeking to deepen their understanding of the nuances of product management practices in different industries.
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Product Leadership - from FAANG to Traditional Media by The New York Times SVP of Product.pdf
- 1. Product Leadership - from FAANG to Traditional Media by The New York Times SVP of Product productschool.com
- 2. Accelerate your Product Management Career Certifications Product Manager Certification™ Product Leader Certification™ productschool.com/online
- 3. Team Training Level Up Your Team’s Product Management Skills productschool.com
- 4. Resources Free Product Management Resources Events Courses Podcasts Newsletters Communities eBooks and Reports productschool.com/resources
- 5. Product Leadership: From FAANG to Traditional Media Presented by Name Here Lisa Kamm, SVP Product May 2023 05/13/2020
- 6. About Me
- 7. 1. Ambition & Impact 2. Customer Focus 3. Core Product Skills 4. How We Work What’s Different at The Times? Readers, Journalists, Engineers Mission & Purpose → → → → Creativity & Reinvention Scope, Impact & Flexibility What’s Similar?
- 8. Product at a Company Like The Times
- 9. How We’re Organized: Functions Newsroom Product Engineering Design Data Marketing Research Program Management
- 10. How We’re Organized: Missions Consumer Missions Examples Monetization Missions Examples Subscriber Growth Digital Advertising News Games Cooking Platform Missions Examples Core Platforms Data Platforms Delivery Engineering
- 12. OUR MISSION To seek the truth and help people understand the world First issue in 1851
- 13. Cohesive Bundle Digital Transformation Digital First Subscription First Migrate from a print-first strategy, to a digital-first one, to scale our impact and bring in new readership. Move to a business model that aligns with the value of our journalism, from ads to subscription based revenue. Expand beyond core news, and move to an ecosystem of connected products that redefine journalism. Three Generations 2010-2015 2015-2020 2020 - Present
- 14. In November 2020, nearly a quarter billion people worldwide came to The Times
- 15. PRODUCT VISION We aim to be the essential subscription for every curious, English-speaking person seeking to understand and engage with the world
- 16. PRODUCT STRATEGY Be the best news destination in the world 1 Become more valuable to more people by meeting everyday life needs 2 3 Expand and connect our product to help subscribers engage with the full New York Times
- 17. News While news is central, we drive connections between news and our other applications.
- 19. Engineers Builders creating the tools and systems CUSTOMER FOCUS Delivering what our customers need remains the core of product management, and needs to drive key decision making.
- 20. We’ve made focused investment in the features that drive engagement and retention in each product. Many features that drive high subscriber engagement also drive high retention. Understanding our readers enables us to prioritize our feature work - benefiting them - and us.
- 21. Readers People who want to better understand the world (and play Wordle, follow sports, shop, etc.) Engineers Builders creating the tools and systems that enable our journalism Product Management Product managers target all three audiences Newsroom Content creation across many formats and experiences. Areas of focus
- 23. Strategy The ability to show product judgment, strategic thinking and analytical rigor. Leadership Team health, lateral leadership and effective communication Execution Prioritization, grit and resilience and technical acumen Cross Functional Collaboration Ability to work across the standard technology functions - and also to meet the unique needs of the Newsroom The core product skills will look very familiar to people in technology companies.
- 25. How We Work
- 26. How We’re Organized: Teams Our Functions Mission leadership Example: Consumer Product Example: Platform Design Newsroom PMO Data Marketing Engineering Product & News Leads Product & Tech Lead
- 27. Working cross-functionally feels familiar, but in a smaller organization there is increased need to be open to a wide variety of approaches 27 Product managers own larger domains at much more junior levels providing leadership opportunities Strong product managers can have a much bigger impact across the organization - but need to understand that the reach is smaller than at a FAANG. News events don’t always come with advance warning, and can lead to unanticipated major pivots Scope Impact Flexibility
- 28. Features Platforms Content At NYT, we create most of our own content - some of our product managers work very closely with the content creators. Work that is delivered to directly reach our readers. The underlying systems and infrastructure that serve as critical enablers for engineers and our Newsroom Full stack nature of Product work At FAANG companies, product managers typically focus on the product itself, and less so on the content, features, and platforms. At NYT, product managers have access to more of the whole product ecosystem, and on a more regular basis.
- 29. Engineers Builders creating the tools and systems OPENNESS Great PMs come from all backgrounds, and can drive impact across a wide range of organizations
- 30. 1. Ambition & Impact 2. Customer Focus 3. Core Product Skills 4. How We Work What’s Different at The Times? Readers, Journalists, Engineers Mission & Purpose → → → → Creativity & Reinvention Scope, Impact & Flexibility What’s Similar?
- 32. Part-time Product Management Training Courses and Team Training productschool.com