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Eigenvalue of a PM
By Soundcloud SVP Product & Growth
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Eigenvalue of a PM
Ashok Bania, SVP Product & Growth at SoundCloud
The key characteristics that can withstand environments and
constraints
What is an Eigenvalue?
Eigenvalue in mathematics helps us understand how inherently a system
behaves and changes. Almost a value system.
30% Private (PMF stage + mild
scaling)
40% Public (scaling, profitability)
30% Pivots/Transforms
Source
Objective
Metrics
Subjective
Evaluation
Human
Actual
Perception
Validate Estimate
Match
Source: twitter
100% of customers are people.
100% of employees are people.
If you don't understand people,
you don't understand business.
~ Simon Sinek
5 Practical PM Eigenvalues
#1 - Effectiveness > Being Right
Skills needed - Interpersonal Skills, Empathy, Emotional Expression, Impulse Control
and Emotional Problem Solving
Tips:
1. Develop relationships and not project groups
2. Understand why people think differently
3. Reality testing and High Impulse Control
4. Stakeholder mapping
Effective
Right
Wrong
Ineffective
Leader
Player
Martyr
Fool
#2 - Storytelling Skill > Data Pulling Skill
Skills needed - Emotional Expression, Assertiveness, Optimism and Empathy
Tips -
1. Pitch to a 7 - 9 year old
2. Story arcs and framing
3. Product Marketer Involvement
4. Stakeholder mapping
#3 - Collectivism > Individuality
Skills - Empathy, Interpersonal Skills, Emotional Problem Solving, Social
Responsibility, Stress Tolerance, Self Regard
Tips
1. Work on your Self Regard aka Inner Confidence
2. Find ways to cope with stress
3. Demonstrate that you care about greater good
#4 - Progress > Perfection
Skills - Stress tolerance, flexibility, emotional problem solving, reality testing and
social responsibility
Tips
1. Mile wide inch deep approach
2. Share early drafts
3. Quick wins
4. Personal calibration (see skills above)
#5 - Brevity > Details
Skills - Emotional Expression, self actualization, assertiveness
Tips
1. Pyramid Principle and MECE
2. 3 things rule
3. Parking lots
4. Single tasking
5. Emotional Regulation
1. Effective > Being Right
2. Storytelling > Data/Evidence Gathering
3. Collectivism > Individualism
4. Progress > Perfection
5. Brevity > Details
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Training Courses
and Team Training
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Eigenvalue of a PM

  • 1. Eigenvalue of a PM By Soundcloud SVP Product & Growth productschool.com
  • 2. Accelerate your Product Management Career Certifications Product Manager Certification™ Product Leader Certification™ productschool.com/online
  • 3. Team Training Level Up Your Team’s Product Management Skills productschool.com
  • 4. Resources Free Product Management Resources Events Courses Podcasts Newsletters Communities eBooks and Reports productschool.com/resources
  • 5. Eigenvalue of a PM Ashok Bania, SVP Product & Growth at SoundCloud The key characteristics that can withstand environments and constraints
  • 6. What is an Eigenvalue? Eigenvalue in mathematics helps us understand how inherently a system behaves and changes. Almost a value system.
  • 7. 30% Private (PMF stage + mild scaling) 40% Public (scaling, profitability) 30% Pivots/Transforms
  • 8.
  • 9.
  • 12. 100% of customers are people. 100% of employees are people. If you don't understand people, you don't understand business. ~ Simon Sinek
  • 13.
  • 14. 5 Practical PM Eigenvalues
  • 15. #1 - Effectiveness > Being Right Skills needed - Interpersonal Skills, Empathy, Emotional Expression, Impulse Control and Emotional Problem Solving Tips: 1. Develop relationships and not project groups 2. Understand why people think differently 3. Reality testing and High Impulse Control 4. Stakeholder mapping Effective Right Wrong Ineffective Leader Player Martyr Fool
  • 16. #2 - Storytelling Skill > Data Pulling Skill Skills needed - Emotional Expression, Assertiveness, Optimism and Empathy Tips - 1. Pitch to a 7 - 9 year old 2. Story arcs and framing 3. Product Marketer Involvement 4. Stakeholder mapping
  • 17. #3 - Collectivism > Individuality Skills - Empathy, Interpersonal Skills, Emotional Problem Solving, Social Responsibility, Stress Tolerance, Self Regard Tips 1. Work on your Self Regard aka Inner Confidence 2. Find ways to cope with stress 3. Demonstrate that you care about greater good
  • 18. #4 - Progress > Perfection Skills - Stress tolerance, flexibility, emotional problem solving, reality testing and social responsibility Tips 1. Mile wide inch deep approach 2. Share early drafts 3. Quick wins 4. Personal calibration (see skills above)
  • 19. #5 - Brevity > Details Skills - Emotional Expression, self actualization, assertiveness Tips 1. Pyramid Principle and MECE 2. 3 things rule 3. Parking lots 4. Single tasking 5. Emotional Regulation
  • 20. 1. Effective > Being Right 2. Storytelling > Data/Evidence Gathering 3. Collectivism > Individualism 4. Progress > Perfection 5. Brevity > Details
  • 21. Part-time Product Management Training Courses and Team Training productschool.com