Customer-Centric PM: Anticipating Needs Across the Product Life Cycle
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Customer-Centric PM: Anticipating Needs Across the Product Life Cycle
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Customer-Centric PM: Anticipating Needs Across the Product Life Cycle
- 1. Customer-Centric PM: Anticipating Needs Across the Product Life Cycle by AMEX SVP of Product productschool.com
- 2. Level Up Your Team’s Product Management Skills Product Manager Certification™ Product Leader Certification™ Companies We Train Product Marketing Manager Certification™
- 3. Team Training Level Up Your Team’s Product Management Skills productschool.com
- 4. Resources Free Product Management Resources Events Courses Podcasts Newsletters Communities eBooks and Reports productschool.com/resources
- 5. Customer Centric Product Managers Anticipating Needs Across the Product Lifecycle Lisa Yokoyama SVP and Head of Product Amex Digital Labs
- 6. 6 LISA YOKOYAMA SVP, HEAD OF PRODUCT AMEX DIGITAL LABS • Lead the product team in American Express’s innovation lab, driving the product vision, strategy, and roadmap for enterprise-wide digital solutions • Focus on AI-driven experiences, digital commerce, and lifestyle products and services for American Express customers • Drawn to customer-centricity of financial services, dedicated to improving the user experience
- 9. INSPIRATION
- 10. ?
- 11. What is happening in the broader marketplace? What consumer trends am I not addressing? What's a gap in what I'm offering? How is regulation changing the nature of this business? What is a solution that I use that isn't working? What technology might I need to better understand?
- 12. INSPIRATION • Curiosity • Bias for action • Compelling vision
- 14. ARTICULATION
- 15. ARTICULATION • Responsible for the impossible • Empathetic • Drive customer and business outcomes
- 16. 555-555-5555 CF Frost 555-555-5555 CF Frost 555-555-5555 CF Frost CF Frost CF Frost 555-555-5555 Arthur M 555-555-5555 Anna 555-555-5555 Alice 555-555-5555 Arnold
- 17. This material contains information that is proprietary and confidential to American Express. It cannot be shared with third parties without American Express’ written consent. AMERICAN EXPRESS PROPRIETARY & CONFIDENTIAL. DO NOT COPY. DO NOT DISTRIBUTE.
- 18. FEEDBACK
- 19. FEEDBACK • Obsessed over experience • Drives clarity • Prioritizes
- 24. Part-time Product Management Training Courses and Team Training productschool.com