Metrics That Matter: Bridging User Needs and Board Priorities for Business Success
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Metrics That Matter: Bridging User Needs and Board Priorities for Business Success
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Metrics That Matter: Bridging User Needs and Board Priorities for Business Success
- 1. Metrics That Matter: Bridging User Needs and Board Priorities for Business Success by Pendo CPO productschool.com
- 2. Level Up Your Team’s Product Management Skills Product Manager Certification™ Product Leader Certification™ Companies We Train Product Marketing Manager Certification™
- 3. Team Training Level Up Your Team’s Product Management Skills productschool.com
- 4. Resources Free Product Management Resources Events Courses Podcasts Newsletters Communities eBooks and Reports productschool.com/resources
- 5. Trisha Price, chief product officer of Pendo Metrics that Matter Bridging User Needs and Board Priorities for Business Success
- 7. ROI
- 8. Today, product teams must drive the business Outputs Build, deploy, and celebrate Outcomes Solve business problems and keep going
- 11. What’s the difference? Solving real customer pain vs Vitamin Painkiller
- 12. Start with why
- 13. Who is the target audience? What pain is it addressing? (Is it a must have or nice to have?) What is the desired outcome? Increase revenue Save costs Mitigate risk Make a business case 1 2 3
- 15. Get close to the customer Jobs to be done Working backwards Functional Aspects Emotional Aspects Social Dimension Personal Dimension Internal
- 16. Then validate and prioritize your ideas Validate
- 17. You are what you measure
- 18. CAC LTV Lagging vs. leading indicators NRR Gross Margin Profitability Win Rate Feature Retention Product Usage Stickiness Feature Adoption Performance Activation Product Quality Revenue Conversion vs = ROI
- 19. Track quantitative metrics against your operational goals How much of my user base is using my product effectively? How much of my user base is high-frequency? Is my product experiencing strong regular growth and virality? Stickiness Feature Adoption Product Usage
- 21. Watch your users in action
- 23. Align your R&D investment Start by planning your roadmap
- 25. 1. Identify which features increase retention 2. Create a smart list of users to target 3. Take action to reach your goal 1 2 3
- 26. Experiment against the goal
- 27. Track progress toward business outcomes
- 28. AI should help you get ROI
- 29. How do I incorporate AI in my products? How should I use AI to be more productive?
- 30. AI can provide an insight that was hard or impossible to find on your own
- 31. It can also automate workflows to save you time.
- 32. It frees up product managers to deliver value
- 33. Three key strategies to get to ROI Start with why and get close to your customer Measure what matters Use data to drive outcomes
- 35. Thank You
- 36. Part-time Product Management Training Courses and Team Training productschool.com